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Sener Can Gunsel

Retail data & insights analyst · New York

Sener Can Gunsel

I read how people move, browse and buy, and build the tools that turn it into decisions brands can scale.

  • Sneakerhead since childhood
  • Tennis co-captain
  • EN · TR · FR · 中文
Download resume (PDF)

hello@senergunsel.com LinkedIn

The three to see first

  1. G01 · Work · Under ArmourCase study

    Under Armour's first intelligent flagship

    Guangzhou · 2025–26 · with CxC

    Started as the sole operator of the store's intelligent platform, designed how it measures the consumer journey, and wrote the KPI framework presented to UA leadership.

    display areas tracked
    100+
    products (SKUs) measured
    190+
    KPI dimensions
    8
    Read the case study
  2. G02 · Personal projectPlayable

    Same store, two streets

    Excel · Tableau · Python

    My store rollout model, anonymized and paired with real street traffic from public pedestrian counters. Pick a street and see what share of the people walking past a store needs to come in for it to break even.

    street sensors sorted by traffic
    78
    hourly counts cleaned
    1.6M
    store sizes priced
    3
    Play the model
  3. 101 · Personal projectRead

    This store

    Directed build · Claude Code · Cloudflare

    The site itself, directed brief by brief: a data-driven floor plan that grows with every project, a live door counter, and the Director's Cut on how it was made.

    floors, more as it grows
    3
    signage languages
    4
    cookies
    0
    Read the Director's Cut

More in the store

  • G03Web CatcherA tool I built at Vans (Python, Streamlit) that scores how closely core products follow new footwear trendsOpening soon
  • G04Elevating Consumer Experience at Vans StoresGrad school capstone with Vans APAC: three Shanghai stores observed and 220 people surveyedOpening soon
  • G05Power BIA Power BI project in the worksRelease date: TBA
  • 201Field notesHow this site was built, with store walk-throughs and sneaker drop breakdowns nextReadable

Experience and education

  1. 2025–26Retail Data & Insights AnalystCxC × Under Armour's first intelligent flagship, Guangzhou
  2. 2024Product & Merchandising InternVans, Shanghai
  3. 2023–24M.S. Organization Management & StrategyNYU Stern & NYU Shanghai · top GPA in program
  4. 2022Business Development InternMetLife, Chicago
  5. 2020Product Development InternLes Benjamins, Istanbul
  6. 2019–22B.A. EconomicsNew York University, first year at NYU Paris
ToolkitExcel · Tableau · Power BI · SQL · Python · R · FlexPLM
LanguagesEnglish · Türkçe · Français · 中文 HSK 2
Contacthello@senergunsel.com

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